Four Biggest Staging Challenges
- Challenge 1: Owners don’t want to change their decor.
- To make sellers more open to staging, present it as a service you do for every client. That is, you’re not singling them out. Let sellers know you need to protect grandma’s antique bureau by putting it in storage so that nothing happens to it.
- Challenge 2: The listing has languished on the market for months before the owner or salesperson calls a stager. Stage the house right before it’s listed,. Otherwise, it may lose its selling momentum.
- Challenge 3: A confused layout makes the home seem cramped and unlivable. Multifunction rooms (such as those with an eating area, TV hookup, fireplace, and sitting area) are often confusing to buyers, especially when vacant, People wonder, ‘Where is my couch supposed to go?’” Stage those rooms to show buyers the possibilities.
- Challenge 4: A vacant home seems cold and uninviting. It’s important to warm up an empty home, You may need to rent some furniture, but don’t feel you have to go nuts in terms of expense. You’re selling the home, not the furniture.
Source: REALTOR® Magazine